China, Japan, Great Britain, and other cultures offer a tea ceremony that is uniquely theirs. In the United States, we are a nation of immigrants and an American tea culture reflects this. As the American traditional approach to food has revolved around producing and consuming large quantities, there is a shift at play, demanding higher quality. With tea, we had a strong cultural bias early on because so many British came and settled here. Paul Revere was a silversmith and made teapots. The New England area was a little England. American colonists emulated the British style of tea-making to a degree up until the American war of Independence. Then, tea went from being the beloved drink of the country to a symbol of oppression. We became a coffee-drinking nation at that point, encouraged by the British-rival French who had already begun coffee cultivation in Martinique. In the 21st century, we are now becoming more well-versed in tea. The cultures of tea around the world are becoming more known and popular here too.
Americans like and want tea for what tea wants to give them: a moment of reflection and quiet. This characteristic of tea is different than that of coffee. There aren’t elaborate cups or pots for coffee. Americans like that element and long for it because we are fundamentally impatient. We want convenience. We love iced tea even though for most of the rest of the world tea is drunk warm. American culture is less ceremonial than many cultures around the world. There’s no such thing as an American tea ceremony. We pick and choose aspects of ceremonies and make them our own. Chai is a great example of this—can we prepare it quickly and with a big machine? We’ve got stuff to do and places to go.
Joane Filler-Varty, our VP of hospitality talks about how American culture impacts the tea programs she sets up for our four and five star hotel clients. “Our whole perspective is to celebrate the tea leaf which is why the tea pouches are important. People can have appreciation of the whole leaf whether through acknowledging the agricultural element to the amazing liquor in the cup that helps you slow down, relax, and enjoy the moment. In the U.S., perhaps not as much time is given as with the British afternoon tea, but if you’re willing to spend more time brewing tea, the experience lasts longer than a cup of coffee. The goal is to reflect, be involved, and watch the tea leaves produce the end product. For my American hotel clients, tea pouches are quite popular, although a growing interest in loose tea has been cropping up too. The teapot size varies quite a bit, but they’re often not quite as large as the British teapots. Tea is often served with dessert or pastry.”
Mighty Leaf Tea has established itself as a modern American tea brand. Much of our success and business have come from our tea pouches because many Americans like to drink tea that way. Our tea line takes influences from different culinary backgrounds. Organic African Nectar is a good example of this, since it includes a South African herb that tea people in the United States didn’t know about 25 years ago. Pull out your best teapot and serve any of our tea pouches for an exceptional experience. The tea pouches envelop high quality tea leaves that can be prepared conveniently. You can drink good tea on the go with them. People feel harried and why not? Email is calling for attention. Texts on the phone ask a person to be in 10 places at once. A cup of tea in hand invites you to stop and taste something from the other side of the world. If you have those moments in the day, you can get through our modern life.