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Archive for the ‘Pu-erh Tea’ Category

Pu-erh Tea: Establishing a Branded Identity

Bliss DakeAugust 31st, 2009 by Bliss Dake
Aromatic black pu-erh tea leaves.

Pu-erh tea, a Chinese black tea that undergoes true fermentation (microbial activity involving bacteria), has recently generated buzz in the press. An article titled “Puer Tea: China’s Next Hot Commodity?”  on time.com and blog postings by techie tea enthusiasts like Kevin Rose, founder of digg.com, highlights Puerh tea’s growing appeal among mainstream tea fans.   Rumors even exist that Victoria Beckham, a former Spice Girl, drinks Pu-erh to loose weight.  (more…)