This summer, we are excited to introduce three new teas in our pyramid whole leaf tea pouches: Organic Emerald Matcha, Organic Almond Spice, and Organic Coconut Assam. They will soon be available on amazon.com and in grocery stores. When we first started talking about adding teas to our current mix, we began by looking to develop teas that would be unlike anything we currently offered. My goal for any tea we put into a pouch is to always try and think: what’s going to be the next classic tea? I’m not interested in launching a tea that’s going to compete with our top-selling tea. Nor am I interested in chasing trends to introduce a tea that will be interesting for six months until the next big thing comes along. I want whatever teas we carry to be cornerstones going forward.
Organic Emphasis and Fair Trade Focus
Collectively, we decided that all new teas will be organic and we will continue to grow our tea line to be majority organic. I’ve visited organic tea farms and the best way we can support organic farmers is to buy their stuff. So, wherever possible, we’re going to make our new products organic and that includes our three newest flavors launching in our pyramid whole leaf tea pouches.
Two of our new teas are also Fair Trade certified. While we feel we pay fair prices for all our teas, we decided to use Fair Trade certified teas in our Organic Almond Spice and Organic Coconut Assam. We strongly believe in the goal of helping in the development of those who grow our teas and know our customers do, too.
Two of our new teas include allergen ingredients, Organic Almond Spice (tree nuts- almonds) and Organic Coconut Assam (tree nuts- coconut). We did it because they taste so good with authentic ingredients, but we made sure to include the allergens in the tea names so it’s clear to people who need to avoid them. We’re very careful to pack Organic Almond Spice and Organic Coconut Assam in a segregated area in production with heavy duty cleaning. Organic Coconut Assam and Organic Almond Spice are run on a different tea pouch machine, dedicated for these two teas in their own room. There’s an extensive cleaning process that takes about 11 hours in between running these two flavors.
Organic Coconut Assam Black Tea
I love Assam black teas. On their own, they’re known for being strong, dark colored, malty, sweet, pungent, and they take milk really well. A big part of the flavor of a tea blend is the black tea selected. We’ve called out the type of black tea in this selection because it lets the tea drinker know what to expect.
Our Organic Coconut Assam Black Tea blend is unique. It includes pieces of dried coconut and offers a rich, creamy taste. The particle size of the coconut is pretty small and substantial in the blend to impart just the right amount of coconut flavor. Because of this, you’ll find the tea leaf size is small to match the coconut so the blend stays well mixed. The Assam black tea stands up well to the coconut and cinnamon, delivering a full thicker-bodied cup of tea taste.
What I like about this tea, and I think you will too, is the mouth feel and straight ahead simplicity of its character. Because we use a hefty amount of real coconut pieces, boiling water will bring out the natural oils of the coconut. If you see a bit of oil slick on the surface of this tea, don’t worry—this is totally natural. It has an authentic coconut flavor but is still at its heart a black tea. I think of this tea like Organic Earl Grey—you could start your morning with it or it would be good as an afternoon tea. It’s rich, satisfying, and good with milk, which boosts the coconut. If you love coconut, you’re going to love this exciting new flavor.
Organic Almond Spice Green Tea
In the Kashmir region of India, there’s a tradition of drinking Kashmiri-style chai. This chai (which means “tea” in hindi) is not served with milk and is a green tea brewed with spices and almonds. Traditional Kashmiri-style chai has cinnamon, cardamom, and almond, and sometimes it includes other spices too.
One of our Indian tea suppliers introduced this regional chai to me 20 years ago and I instantly fell in love with it. I only waited for the right time to introduce it to our line-up, and this is the perfect time: we’re proud to announce that this tea is one of the first fair trade teas we’re offering.
Organic Almond Spice is our take on this North Indian-style recipe. When you say the word, “spicy,” I tend to think of it two ways: hot spicy and fragrant spicy. Our Masala Chai and Bombay Chai both have black pepper and ginger—these two teas definitely fall into the hot spicy category. Organic Almond Spice falls into the fragrant spicy category with cardamom, cinnamon making it sweetly spiced. This tea is a flavor adventure—it offers a full, round, nutty flavor. It’s the tea I would pick if I wanted to drink something spicy, interesting, and fun.
This is a good tea to drink during hot weather and the flavor works well when sweetened, which is how it’s typically enjoyed in Kashmir. This golden hued tea pairs well with dessert.
Organic Emerald Matcha Green Tea
Matcha has finally come into its own outside of the tea world. It’s not a flavor-of-the-month trend, but has slowly been building for a long time. Most Americans by now have heard of, or will be hearing of Matcha. For some, when they see Matcha green tea powder, they don’t know how to brew it and so we approached putting it into a tea pouch for the flavor and convenience of brewing. Matcha is a green tea powder, however, so putting it into a tea pouch would mean it would fall out – and a big matcha mess.
Instead, we dusted Japanese Sencha green tea with Matcha to make our Organic Emerald Matcha green tea pouches. It becomes our second Japanese green tea available in our tea pouches, joining Organic Hojicha. Organic Emerald Matcha has a bit of an umami taste that also has an edge of sweetness. It’s great to drink in warm weather during the afternoon or early evening. I prefer to drink it by itself, and would definitely suggest brewing it at 170F. It’s a wonderful tea hot or iced, though traditionally this tea would be served hot.
Japanese green teas remind me of drinking a salad—I tend to feel really good after drinking them. There’s a fresh, cleansing, healthy vibe to drinking this tea. I tend to think I just did something really good for my body. I hope you’ll feel the same way after your first cup of Organic Emerald Matcha.